The Christian Post carries this news item:
Pastor Rick Warren has teamed up with his book publisher and a crowd-sourced graphic design company to create a new cover for his bestseller The Purpose Driven Life. The 10th anniversary edition will also have a rearranged title in hopes of attracting readers from the millennial generation, says the book publishing company Zondervan.
The cover for What on Earth Am I Here For? The Purpose Driven Life features a tree, but unlike the original life-like, two-toned design, it has brightly colored leaves on a white background.
“Woe to you, scribes and Pharisees, hypocrites! For you are like whitewashed tombs, which outwardly appear beautiful, but within are full of dead people’s bones and all uncleanness. So you also outwardly appear righteous to others, but within you are full of hypocrisy and lawlessness.
(Matthew 23:27-28 ESV)
You can change the cover of the book but the inside is still the same.